Lead & customer follow-up
Give every inquiry a clear next step, with connected records, timely replies, and follow-up reminders.
Built to be
chosen.
Digital marketing that helps the right people find and choose your business. Strategy, creative, and AI-assisted research and execution to spot gaps and move the work forward.
David Jacob / Oklahoma City
Clear thinking.
Purposeful marketing.
David Jacob is an independent marketing practice based in Oklahoma City, led by D.J. Schmitt. I bring brand strategy, web design, search, and customer follow-up together to help businesses make a stronger impression and turn interest into action.
You work directly with me from the first conversation through launch and ongoing improvements. Every project starts with understanding your business, your customers, and what will give them a reason to choose you.
Meet D.J.Capabilities
One standard across every touchpoint.
Brand Strategy
Positioning, messaging, and visual direction that make the business feel unmistakably itself.
↗Web Design
Editorial, high-performance websites that make value clear and action effortless.
↗AI Integration & Automation
AI tools for better research, faster execution, and connected workflows—with practical setup and guidance for your business.
↗SEO + AEO
Search systems built for local discovery, traditional results, and AI-generated answers.
↗CRM Systems
Lead capture, routing, automation, and reporting shaped around the way the business sells.
↗Paid Media
Sharper offers, more persuasive creative, and campaigns accountable to business outcomes.
↗Selected work
See the thinking in practice.
Explore how strategy, design, and customer journeys come together for the businesses I work with.
Explore the workThe thinking behind the work
The perceptual
process.
Exposure, attention, and interpretation shape how people see your business. What comes next is their decision.
- 01
Exposure
Are you in their world?
Put your business where the right people can discover it.
- 02
Attention
What makes them pause?
Give people a reason to stop, look, and engage.
- 03
Interpretation
What do they take from it?
Make your value clear through language, design, and proof.
- THEN
Purchase decision
Why choose you?
Help an interested customer take the next step with confidence.
Studying consumer behavior at the University of Oklahoma changed how I see marketing. Understanding what happens between encountering a brand and deciding to buy became the foundation of my work.
Explore my approachAI Integration & Automation
Better information.
Put to work.
I use AI in my marketing work to research your digital presence, spot gaps, and move from findings to action faster. I also connect tools and build workflows for your business, with practical training so you can use them confidently.
Explore AI & AutomationWeb presence audits
Check your website, search visibility, and business listings on a schedule. Get a prioritized list of what needs attention.
Routine customer responses
Answer common questions and straightforward complaints using your approved policies, with a handoff when needed.
Competitive research & gaps
See where relevant competitors offer more useful answers, clearer offers, or a stronger customer experience.
Oklahoma City / Client acquisition
Built in OKC.
Built to win locally.
Aggressive growth still needs a disciplined system. I help Oklahoma City businesses capture more high-intent demand through sharper positioning, conversion-focused websites, local search, paid acquisition, and AI-powered workflows for faster follow-up and better decisions.
Based in Oklahoma City and serving ambitious companies across Edmond, Norman, Moore, Yukon, Nichols Hills, and the surrounding metro.