The challenge
Because the product is available through retailers rather than a direct ecommerce channel, the website's most important conversion is helping a customer find the closest store.
Biscuits
Turn a product brand into a useful digital destination that helps customers find Biscuits where it is actually sold.
- Sector
- Consumer cannabis brand / Oklahoma
- Engagement
- Brand website, retailer discovery, SEO
- Scope
- Brand-to-retail experience
The mandate
Turn a product brand into a useful digital destination that helps customers find Biscuits where it is actually sold.
The strategy
Centered the experience on a searchable retailer locator, supported by clear brand storytelling, product positioning, contact, and trust pages.
Methods used
A connected system, not isolated deliverables.
Responsive brand website design and development
Interactive locator covering 132 retail locations
Branded map markers and search controls
Search-focused content and site metadata
Streamlined contact, privacy, and terms structure
Business impact
What the work improved.
Made retail availability much easier for customers to act on.
Connected brand interest directly to physical store discovery.
Reduced friction created by scattered retailer information.
Built a clean platform for campaigns and future product content.