The challenge
A multi-store dispensary experience can break quickly when customers land on universal pages, see the wrong menu, or lose their selected location between pages.
Capital Dank
Create one coherent digital brand across multiple stores, two states, live menus, deals, and location-specific customer needs.
- Sector
- Multi-location retail / Oklahoma + Michigan
- Engagement
- Multi-location web, ecommerce UX, local SEO
- Scope
- Web and search platform
The mandate
Create one coherent digital brand across multiple stores, two states, live menus, deals, and location-specific customer needs.
The strategy
Structured the website around state and store selection, then aligned location homepages, Dutchie menus, store-specific deals, mobile navigation, and local search signals.
Methods used
A connected system, not isolated deliverables.
State and store-selection architecture
Store-aware navigation, menu, and deal routing
Dutchie embedded-menu integration and category paths
Location schema, city content, and technical SEO
Mobile experience, age verification, and app pathways
Business impact
What the work improved.
Reduced the risk of customers landing on the wrong store experience.
Made menus and deals more relevant to the shopper's selected location.
Built clearer local-search entry points for each market.
Created a scalable structure for new stores and state expansion.