The challenge
The company sells a wide range of truck accessories and installation services across two stores, but customers need to identify the right product, location, and contact path quickly—especially on mobile.
Truck Gear
Translate decades of product and installation expertise into a modern website that works for both Edmond and Shawnee customers.
- Sector
- Automotive retail + installation / Oklahoma
- Engagement
- Website, local SEO, lead generation
- Scope
- Digital modernization
The mandate
Translate decades of product and installation expertise into a modern website that works for both Edmond and Shawnee customers.
The strategy
Organized the site around services, product brands, and store intent, with stronger local landing pages, direct call actions, and CRM-connected inquiries.
Methods used
A connected system, not isolated deliverables.
Next.js rebuild for speed and mobile usability
Dedicated service and product-brand architecture
Edmond and Shawnee local SEO pages and schema
HubSpot form capture and lead routing
Mobile call controls and conversion-focused navigation
Business impact
What the work improved.
Made product categories and installation capabilities easier to browse.
Clarified which store a customer should contact.
Strengthened each location's relevance for local search.
Turned the site into a more useful sales and lead-capture tool.